Privacy Policy
Last updated September 15, 2026.
Who we are
HeelCups (heelcups.com) is owned and operated by Implicit Marketing INC, 3017 Douglas Boulevard, Suite 300, Roseville, CA 95661, United States. This policy describes what data we collect on this site and how it's used.
What we collect
HeelCupsdoesn't require accounts and doesn't ask for personal information to read the site. We use Google Analytics to understand aggregate usage — pages visited, approximate location, device type — via cookies. If you arrive from an advertisement, standard click identifiers in the URL may be passed along to measure which ads lead to purchases. If you email us, we keep the email to reply to it.
Affiliate links
When you click an affiliate link, the retailer or affiliate network sets its own cookies to credit the referral. Those cookies are governed by the retailer's privacy policy, not ours. We receive aggregate reports of clicks and purchases; we never receive your name, address or payment details. See our affiliate disclosure.
Cookies and your choices
You can block or delete cookies in your browser at any time; the site works without them. To opt out of Google Analytics across the web, Google offers a browser add-on. We don't sell personal information and we don't run third-party advertising networks on this site.
Health information
We don't collect health information. Reading a page about heel pain tells us nothing about you beyond the aggregate analytics described above, and we don't combine analytics with any identity.
Children
The site is not directed at children under 13 and we don't knowingly collect information from them.
Contact
Questions about this policy: hello@heelcups.com.